CBS has plans to enable viewers to watch web video on the iPad. The broadcaster has made only a limited number of promotional clips available for viewing on the tablet device, along with one full-length episode of Survivor. Anthony Soohoo, senior VP and general manager of CBS Interactive, said that by the start of fall season all video included on CBS.com, will also be available for the iPad. CBS chose to use the browser to deliver the video, unlike ABC, which built an iPad app. “When we were looking at the iPad as a separate device, it had a lot more similarities to a PC in our mind…So for us, we wanted to make sure that video was available through HTML5 on the iPad first,” Soohoo said. Since iPad doesn’t support Adobe Flash, CBS has created a video site for the iPad with HTML5 support. Noting that Flash has a five year head start on HTML5, CBS believes HTML5 will at some point reach parity in terms of the tools that are available. “It’s certainly not completely there yet,” Soohoo said.
Source: NewTeeVee
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