In a recent report, Distimo, an App store analytics provider, said that iPad Apps with in-app purchases capability reached 10%. For comparison, the same statistic is at 2% on the iPhone. “One of the main reasons for that, still according to the startup, is the fact that the App Store for iPad became available after in-app purchases were introduced, contrary to the App Store for iPhone. Another reason to take into consideration is that the iPad may currently be used more as a media consumption device than the iPhone, with magazine and newspaper publishers selling much of their content as in-app purchases,” Tech Crunch reports.
According to the same report, the most successful free applications that monetized using in-app purchases for the month of June in the Apple App Store for iPhone were MobiTV and ESPN 2010 FIFA World Cup. As for paid applications: the apps that saw the strongest level of monetization with in-app purchases in the month of June in the App Store for iPhone were Guitar Hero, TomTom U.S.A. and Call of Duty: World at War: Zombies II. Pages and iBooks (both apps are published by Apple) are both, again, the number one paid and free applications on the Apple App Store for iPad in terms of total download numbers for the month of June.
Source: Tech Crunch
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