After rumors that Apple will probably change the name of its Apple TV product to iTV, a UK broadcaster with name iTV is consulting with lawyers to prevent that from happening and it looks like they want to protect the rights of the name. “ITV bosses are furious and meeting with lawyers this week to stop the move in the UK. The broadcaster, who owns the trademark to the name ITV in Britain, will also weigh up its options on a global ban. A channel insider said: ‘You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust. We all take our ITV brand very seriously and we’ll do everything in our power to protect it’,” Mirror reported in UK. In the past Apple was able to negotiate trademarked names for its products. For example Apple got approval from Cisco to use the name iOS for its mobile operating system.
Source: Mirror
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