Apple to take over Textbook and eBook markets with new Mac and iOS apps

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Apple announced today a new platform to allow authors create, manage and distribute textbooks and eBooks. Starting with a new iBooks 2 app for the iPad, Apple created a new category for Textbooks. Education service companies including Houghton Mifflin Harcourt, McGraw-Hill and Pearson will deliver educational titles on the iBookstore with most priced at $14.99 or less. “Education is deep in Apple’s DNA and iPad may be our most exciting education product yet. With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the US and around the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Now with iBooks 2 for iPad, students have a more dynamic, engaging and truly interactive way to read and learn, using the device they already love.”

In addition, Apple announced today a new tool to allow authors create textbooks and eBooks. iBooks Author is available today as a free download from the Mac App Store. It lets anyone with a Mac create iBooks textbooks, cookbooks, history books, picture books and more, and publish them to Apple’s iBookstore. Authors and publishers of any size can start creating with Apple-designed templates that feature a wide variety of page layouts. iBooks Author lets you add your own text and images by simply dragging and dropping, and with the Multi-Touch widgets you can easily add interactive photo galleries, movies, Keynote presentations and 3D objects.

Source: Apple, iBooks Author, iBooks 2



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