Apple releases new iOS app with one function: Watch iAds

Apple released today a new iOS app called “iAd Gallery”. The app allows users to watch iAds outside of third-party apps.
Great ads. On-demand. In … [continue reading...]

Apple releases new iAd developing tool

Apple released today a new tool to help create iAds. “iAd Producer” allows users to create iAds with an easy to use user interface.
iAd Producer … [continue reading...]

Renault Twizy will be the first European iAd, launching tomorrow

Renault will launch Europe’s first iAd on Thursday, December 2 with a campaign for Renault Twizy, its new 100% electric tandem-style city car.
Renault Twizy, an … [continue reading...]

Apple promotes iAd with a new video highlighting successful ads

Apple updated its advertising website and posted a new video that highlights existing successful iAds. The video shows almost all of the early iAd adopters. … [continue reading...]

Apple expands iAd in Europe with new advertisers like L’Oréal, Renault, Louis Vuitton and more

Apple today announced it will expand its revolutionary iAd mobile advertising network to the UK and France this December, with Germany to follow in January. … [continue reading...]

iAd to launch in Europe this week

Financial Times reports that Apple is set to launch iAd in Europe this week. According to the report Apple is willing to accept campaigns with … [continue reading...]

Apple announces partnership to bring iAd in Japan

Apple and The Dentsu Group today announced a partnership to expand Apple’s iAd mobile advertising network to Japan in early 2011. Dentsu will be responsible … [continue reading...]

Apple is building a new Manhattan office for its iAd team

Business Insider reports that Apple is building a new office in Manhattan to house its iAd team. “Apple is building a new office in Manhattan … [continue reading...]

Yahoo CEO on iAd: 'Advertisers will have other options'

In an interview with USA Today, Yahoo CEO Carol Bartz talked about everything in the technology world. One of the subjects was Advertising and answering a … [continue reading...]

Adidas backs out of a $10 million iAd deal due to Apple’s control of the process

According to Business Insider, Adidas decided to pull out from a $10 million iAd deal due to Apple’s heavy control of the process.
Apple has lost … [continue reading...]

iAd is gaining Mobile Ad Share fast

It looks like iAd is gaining ground fast. According to research firm IDC, Apple is expected to end the year with 21 percent of the mobile … [continue reading...]

Yahoo CEO predicts that iAd will 'fall apart'

Yahoo Chief Executive, Carol Bartz, doesn’t think too high on Apple’s iAd. In an interview with Reuters, Bartz said that Apple wants to take control … [continue reading...]

Google ‘pleased’ with Apple’s iOS license changes

In addition to the changes Apple made that affect development tools developers can use for iOS apps, the company also removed a restriction for the … [continue reading...]

Developers not happy with iAd campaign results

Last month Apple allowed iOS developers to promote their applications through iAd. Apple charges developers $0.25 per click as opposed to the per-impression and $2-per-click … [continue reading...]

Apple is shutting down Quattro Wireless, will focus all resources on iAd

Apple sent an email to developers and advertisers today notifying them that the company is not accepting Quattro Wireless campaigns any more and will stop … [continue reading...]

Apple’s tight control creates challenges on iAd creation process

While both developers and advertisers are happy with iAd, Apple is facing challenges with the new advertising platform. Wall Street Journal is reporting that the … [continue reading...]

Developer: ‘iAd raised the bar for mobile and online advertising’

It looks like iOS developers are satisfied with how iAd is working and performing. “When we looked at iAds, the experience and execution is in … [continue reading...]

Citibank joins list of iAd advertisers

After Unilever and Nissan, Citibank joined the list of advertisers utilizing Apple’s iAd platform. Citibank promotes its credit cards and iPhone apps using iAd. Citibank’s iAd … [continue reading...]

iAd advertisers very happy with the new platform

According to a report, Apple’s iAd mobile advertising platform is getting favorable reviews from the companies whose advertisements were the first to run on the … [continue reading...]

Apple allows in-iAd app purchases

Apple is now allowing developers to promote their applications through iAd and in addition gives users the ability to purchase the application from within the … [continue reading...]